DRTV, SOCIAL MEDIA, Podcast, influencer & amazon Marketing for Nutraceuticals

We have unique marketing and campaign management expertise and resources to drive growth and exceptional sales returns. We focus on one category only – nutraceutical (dietary supplement) selling. We have a huge competitive advantage over other agencies, since most have little or no experience in this specialized category. Unfortunately, many of our clients have learned this the hard way. We’re about sales performance, not just branding and impressions. And we have the expertise and resources to give you best opportunity for success.

Using unique strategies with customized nutraceutical messaging and selling, we have the know-how to develop and optimize marketing through TV, Facebook, Instagram, TikTok, YouTube, Native Advertising and Ad Words campaigns, Amazon and Google Shopping campaigns, re-targeting and email engagement strategies and much more including effective Podcast and Influencer strategies. The Body Science Marketing team delivers measurable direct results - backed by data and a deep understanding of the dietary supplement consumer.

Engaging CONTENT with smart CREATIVE THAT SELLS!

We work with you to develop effective creative messaging and positioning, given your approved product claims, for your health products. We’ve created thousands of successful creatives, and test new strategies and approaches everyday. We know what works with your audience, it’s not a guessing game. Nothing is more critical than high performance creative to direct-to-consumer selling. It is not for amateurs, or those unfamiliar with the unique business of dietary supplement messaging and marketing.

Our access to camera-ready health experts, from MD doctors to PhD nutritionists to Popular Health, Podcasters and Bio-Hackers is unrivaled, as well as our expert medical animators, our testimonial development team, and more - all focused on your success.

Our media team are experts with proven success in the health, wellness and lifestyle categories for social and TV media. We have also do large radio, print, and direct mail campaigns where appropriate.

Direct To Consumer PAID SOCIAL MEDIA CAMPAIGNS

We develop compelling, engaging video and other creatives to drive sales through social media platforms. Social media is fast moving, so our turnaround on creative is quick, without sacrificing quality.  We provide everything for your production – from story-boarding, scripting, talent to full production and post work for social media and TV. We also work with talented health affiliates around the globe.

DRTV Linear TV and CTV PRODUCTION

We are the leading agency for dietary supplement campaigns from short spots to full-length half-hour DRTV infomercial, which are highly effective at reaching the fifty-plus demographic, and can serve as a backbone of a successful DTC campaign to the baby-boomer / senior demographic. We also use traditional linear TV (broadcast, cable, satellite) spot TV for larger scale. The combination of different length DRTV advertising provides an effective, scalable customer acquisition strategy, and the #1 way to drive retail supplement sales.

While linear TV advertising is ideal for brands aiming for mass exposure, we utilize a growing, new channel of advertising called “Connected TV” (CTV). CTV advertising is delivered through internet-connected devices, but unlike linear TV, which has limited targeting opportunities, CTV has quite advanced targeting capabilities and personalization opportunities.

Utilizing both CTV and linear TV together means that we can reach both niche audiences and large populations.

CUSTOMER SALES, retention & SUPPORT MANAGEMENT

Our success relies heavily on the quality of the customer experience, whether it’s through a targeted website, live chat, telemarketing agents or Interactive Voice Response (IVR), social media messaging or  direct mail, we do it all based upon the needs of the campaign. With older demographic campaigns, our long and successful history with inbound and outbound selling through the call centers with health product sales experience, can achieve tremendous results for your DTC campaign, delivering growing lifetime value for your campaign.

We develop effective and targeted scripting for the call centers, customer service, and fulfillment centers to ensure your Direct Response campaign is integrated, seamless and successful. Our retention support group, maximizing DTC customer lifetime value, is unmatched in the industry.

expert Financial modeling & metrics

We are experienced in building detailed profroma Financial models for all types of DTC and Amazon sales campaigns. We will produce detailed Financial Proformas, given your product cost of goods, and real-world, current operational assumptions that will allow you to see general cash flow, inventory and other demands. We also produce custom reports for your accounting department, and develop a performance dashboard - so you can track your performance daily.

The financial models can also be used to test the economic feasibility of new offers, new cross-sells, and different continuity programs. No other marketing agency will provide you with financial models in this detail, which include such a comprehensive list of campaign determinants!

Product Fulfillment & Backend Retention Strategies

We work with top Direct Response (DR) fulfillment companies with experience in health, wellness, and lifestyle products, and DR subscription programs, to ensure that your campaign runs smoothly.  We integrate your telemarketing and e-commerce systems to ensure seamless order processing, fulfillment, shipment, customer service, and outbound selling. Then we provide exceptional back end performance using save-the subscription phone, email and other back-end marketing selling strategies that perform.

We help coordinate logistics for your campaign from storage and inventory of you products, to effective and timely order processing, to devising the most cost effective subscription program for your product. We can oversee the major daily operations of your campaign to ensure your success runs smoothly.

Attention to backend customer service, with our successful “Save the Sale” and other detailed customer support programs, can make the difference between a DR success or failure. We can also help develop customized shipping containers, marketing collateral materials, newsletters and magazines, welcome letters, and everything else you need to provide added value and customer satisfaction.

Regulatory Review & Product Substantiation ASSISTANCE

In this increasingly litigious and regulated environment, more and more prone to FTC, FDA, and class action suits, it is critical for any Direct Response campaign to have a competent legal review of your campaign and product claims. Through our legal partners experienced in the nutraceutical marketing space, they can offer critical expert comprehensive regulatory assistance in this ever-changing regulatory landscape.  Regulatory services below, provided by our legal partners include:

• FTC compliance for your campaign (script and production review, websites, marketing materials, print, etc.)

• Product FDA/FTC compliance

• FDA market notifications

• Structure/Function claims

• Nutrition and supplement facts box generation

• Dossier compilation (including Product Substantiation filing - necessary for station approval)

• Product and ingredient safety reviews

Product Development ASSISTANCE

We bring years of research and product development experience through relationships with top industry formulators, and help can help develop specialized nutraceutical formulations for a lead product, or as an effective “cross-sell” for an existing campaign. We have access to top product development groups that provide the assistance you need to arrive at a formula, with proper substantiation.

Unfortunately, many product formulations today still lack the therapeutic amounts of each ingredient necessary to make them effective, or justify claims. More importantly, many supplement products lack the science and research behind their ingredients and necessary dosage levels to withstand heavy scrutiny from regulatory agencies. We can help provide our clients with product concepts, formulation assistance and feedback, ingredient costing and a network of contract manufacturers that can help provide a high quality product at a competitive price, supported by solid substantiation behind it.