Amazon, Social Media AND DRTV Marketing for Nutraceuticals

We have the expertise and resources to drive exceptional return for your paid social media marketing campaign, DRTV campaign and Amazon campaigns. Remember, we focus on one thing – nutraceutical sales, so we have a huge competitive advantage over any other agency since most have little or no experience in this category. Many of our clients have learned this the hard way. We’re about performance, not just branding and impressions. And we have the expertise and resources to give you best opportunity for success.

Using unique strategies customized for nutraceutical messaging and selling, we have the know-how to develop and optimize social media marketing through Facebook and Instagram, Native Advertising and Ad Words campaigns, Amazon and Google Shopping campaigns, re-targeting and email engagement strategies and more. The Body Science Marketing team will deliver measurable direct results - backed by data and a deep understanding of today’s digital media opportunities.

CONTENT & Video CREATIVE THAT SELLS!

Body Science Marketing will work with you to develop effective creative messaging and positioning, given your approved product claims, for your health products. We’ve created hundreds of successful videos, and test new strategies and approaches everyday. We know what works, it’s not a guessing game. Nothing is more critical than high performance creative to a direct-to-consumer selling. For direct selling on Amazon, it’s the video creative that determines success. It is not for amateurs, or those unfamiliar with the unique business of dietary supplement and other health product messaging and marketing.

Our access to camera-ready health experts, from MD doctors to PhD nutritionists is unrivaled, as well as our expert medical animators, our testimonial development team, and more positions you for success.

Our media team are experts with proven success in the health, wellness and lifestyle categories for social or TV media. We have also done large radio and print creative and campaigns, but this form of advertising is less profitable common in today’s media environment, compared with today’s digital media opportunities and DRTV selling.

Direct To Consumer SOCIAL MEDIA VIDEO CAMPAIGNS

Today video marketing is the most effective form of digital advertising for health products. We develop compelling, engaging video campaigns to drive sales through social media platforms. Social media is fast moving, so our turnaround on the videos is quick, without sacrificing quality. We provide everything for your production – from story-boarding, scripting, talent to full production and post work.

DRTV INFOMERCIAL AND SPOT PRODUCTION

The 28:30 DRTV infomercial is still the staple of direct response TV marketing, and can serve as the backbone of a successful direct to consumer (DTC) campaign when the target is the baby-boomer and senior health demographic. Along with DRTV spot campaigns, it is a top way to support drug and mass retail supplement sales to this older demographic. Concept and content development, script writing, testimonial recruitment, production, talent casting and complete post-production are among the services we provide. We work with you to make sure the final production is captivating, compelling, and on strategy with your brand, message and vision.

CUSTOMER SALES AND SUPPORT MANAGEMENT

Body Science Marketing's success relies heavily on the quality of the customer experience, whether it’s through live chat, telemarketing agents or Interactive Voice Response (IVR), social media messaging, or direct mail, we do it all based upon the needs of the campaign. Our long and successful history with inbound and outbound selling proves that we can achieve tremendous results for your DTC campaign, delivering a growing lifetime value for your campaign.

Body Science Marketing will design effective and targeted scripting, and will work directly with your call centers, customer service, and fulfillment centers to ensure your Direct Response campaign is integrated, seamless and successful.

expert Financial modeling & metrics

Body Science Marketing is experienced in building detailed profroma Financial models for all types of DTC and Amazon sales campaigns. We can produce a standard Financial Proforma, given your product cost of goods, and reasonable operational assumptions that will allow you to see general cash flow, inventory and other demands. We can also produce custom reports for your accounting department, and develop a performance dashboard - so you can track your performance daily.

The financial models can also be used to test the economic feasibility of new offers, new cross-sells, and different continuity programs. No other marketing agency will provide you with financial models in this detail, which include such a comprehensive list of campaign determinants.

Product Fulfillment & Backend Strategies

Body Science Marketing works with top Direct Response (DR) fulfillment companies with experience in health, wellness, and lifestyle products, and DR continuity (auto-ship) programs, to ensure that your campaign runs smoothly. We’ll integrate your telemarketing and e-commerce systems to ensure seamless order processing, fulfillment, shipment, customer service, and outbound selling. Including effective email and other back-end marketing selling strategies to your database that perform.

Body Science Marketing will coordinate logistics for your campaign from storage and inventory of you products, to effective and timely order processing, to devising the most cost effective continuity program for your product. We can oversee the major daily operations of your campaign to ensure your success runs smoothly.

Attention to backend customer service, with our successful “Save the Sale” and other detailed customer support programs, can make the difference between a DR success or failure. We can also help develop customized shipping containers, marketing collateral materials, newsletters and magazines, welcome letters, and everything else you need to provide added value and customer satisfaction.

Regulatory Review & Product Substantiation ASSISTANCE

In this increasingly litigious and regulated environment, more and more prone to FTC, FDA, and class action suits, it is critical for any Direct Response campaign to have a competent legal review of your campaign and product claims. Through our legal partners experienced in the nutraceutical marketing space, they can offer critical expert comprehensive regulatory assistance in this ever-changing regulatory landscape. Our regulatory services below are provided by legal teams, that specialize in dietary supplements and functional foods, and the other in general FTC compliance.

Regulatory Services Include:

FTC compliance for your campaign (script and production review, websites, marketing materials, print, etc.)
Product FDA/FTC compliance
FDA market notifications
Structure/Function claims
Nutrition and supplement facts box generation
Dossier compilation (including Product Substantiation filing - necessary for station approval)
Product and ingredient safety reviews

Product Development ASSISTANCE

Body Science Marketing brings you years of research and product development experience. We can help develop specialized nutraceutical formulations for a lead product, or as an effective “Cross-Sell” for an existing campaign. We have access to top product development groups that provide the assistance you need to arrive at the formula, with proper substantiation

Unfortunately, many product formulations today still lack the therapeutic amounts of each ingredient necessary to make them effective, or justify claims. More importantly, most supplement products lack the science and research behind their ingredients and necessary dosage levels to withstand heavy scrutiny from regulatory agencies. We can help provide our clients with product concepts, formulation assistance and feedback, ingredient costing and a network of contract manufacturers that can help provide a high quality product at a competitive price, with solid substantiation behind it.